The Great British Craft Beer Box initiative, delivered by Business West in partnership with SIBA and supported by the Department for International Trade, makes it easier for international beer buyers to sample the very best of British. No more costly business trips to your target markets; get your beer delivered for free to the offices of trusted buyers that have a genuine interest in your brand.
51% of SIBA surveyed brewers that at present are not exporting expressed an interest to start; the Great British Food Programme’s mission is to make it easier for trusted international buyers to connect with these breweries.
How does the Craft Beer Box work?
Step 1. For your product to have a chance of being included in a Craft Beer Box, you will need to sign-up to our online directory and select ‘SIBA Beer Box Initiative’ in the ‘Product Category’ section.
Step 2. International buyers and distributors will use the ‘SIBA Beer Box Initiative’ filter when browsing the directory for potential brands, selecting up to 24 samples to include in their personalised box.
Step 3. Once you have been selected by an international buyer or distributor, a member of our team will be in touch to arrange delivery of your product samples to our headquarters as this is where we prepare the boxes to be shipped.
Step 4. Once the buyer has received their Great British Craft Beer Box we coordinate a follow-up sales call for you to discuss the product samples and the market potential in more detail; saving both parties significant time and money compared to traditional sales channels.