About company

Chu Lo Drinks are the UK’s first sour soft drinks with eye catching Japanese inspired branding that bring an exciting offering into the sleepy soft drink market.

Chu Lo is a premium product available in 3 flavours – Apple Sour, Peach Sour and Lemon Sour. Following market research conducted on a wet weekend in Warrington we found that of 1000 people that tried the drink, only 2 people didn’t like the flavour.

We entered the 2020 Great Taste Awards and they confirmed the findings with comments such as:

“A sharp lemon sherbet aroma. This drink promises to have a kick and delivers. A nice addition to the fizzy lemon drink industry.”

“The peach flavours in this drink are aromatic and pretty, reminiscent of sun ripened white peaches.”

“A very appealing pale gold drink with sweet, fruity apply aromas. A lively carbonation bounces round the palate releasing flavours.”

The design of the cans have been a particular strength, the branding won a Design Innovation Award at the International Drinks Expo, the judge’s feedback was particularly excited about the authenticity and the way it attends to the pain point customers feel when served a Fanta at a Japanese restaurant.

In addition to this, the designs have been a huge hit on social media especially with people who buy American/ Japanese treats. During lockdown, we launched a social media influencer campaign and saw our D2C sales increase because people wanted a drink to match their lifestyle of new and interesting things. The drink is accessible to all; vegan friendly and gluten-free.

We have used sweetener but only naturally occurring steviol, this makes this drink suitable for diabetics. The drink is also unique in that it is made from start to finish in the UK, something we proudly display on the packaging.

Awards

Design Innovation - International Drinks Expo 2019

Food and Drink Finalist North West - Great British Entrepreneur Award

UK Stockists

 

International Stockists

Market Information

Target Export Markets (Europe)
Germany, France, Spain, Italy, Denmark

Target Export Markets (Rest of the World)
United States, Brazil, Saudi Arabia, UAE, Canada