About company

Creative Nature Superfoods, was proudly established by Julianne Ponan in 2012 and has grown into a multi award winning ‘free from, vegan and wellness food’ brand recognised across the world. Developing a delicious range of snacks, sweet treats, baking mixes and superfoods even the most severe allergy sufferers can enjoy was Julianne’s vision. All our products follow the theme that being healthy, should also be tasty, and being ‘free from the 14 Allergens’ doesn’t mean it has to be free from flavour!

The free-from category is booming with 2020 seeing another steep rise in sales as shoppers have stocked up for dietary & lifestyle reasons.

In the UK alone the latest NHS Digital figures revealed that hospital admissions for anaphylactic shock in adults aged 19 and over have increased 27% since last year.

On top of this there was a 72% increase in children anaphylaxis hospitalisations in the last 5 years.

Around 11-26 million members of the European population are estimated to suffer from food allergy. If this prevalence is projected onto the world’s population of 7 billion, it translates into 240-550 million potential food-allergic people; a huge global health burden.

Creative Nature is the partner of choice within the free-from category, with quality at the heart of everything we do, and our journey is actively shared with our 30 million media reach supporters who are seeking their products of choice from either an allergy or simply a healthier lifestyle perspective.

Featured Products


Great Taste Award Winner

Grocer New Product Awards Winner 2020 - Home Baking Category for Chocolate Cake Baking Mix

Quality Food Awards 2020 - Free From Sweet Snacks Gnawbles Mylk Chocolate

Quality Food Awards 2020 - Judges Choice Vegan Snacking Gnawbles Hazelnot

Free From Food Awards 2020 - Top 14 Allergen Free category - Chocolate Cake Mix

Quality Food Awards 2019 - Free From Sweet Snacks - Gnawbles

Forbes 30 under 30 2019

Buyers Choice Awards 2018 - Banana Bread

Venus Awards - Green Award

The Telegraph Awards - International Business of the Year

FSB - SME of the Year 2018

UK Stockists

•   Sainsburys, Asda, Tesco, Ocado, The Co-operative


International Stockists

•   Carrefour Middle East, LuLu Hypermarkets Middle East

Market Information

Active Export Markets (Europe)
Czech Republic, Ireland, Greece

Active Export Markets (Rest of the World)
UAE, Kuwait, Australia, Singapore

Target Export Markets (Europe)
Netherlands, Spain, Portugal

Target Export Markets (Rest of the World)
UAE, Kuwait, New Zealand, United States, Australia, Bahrain, Saudi Arabia, Canada, Qatar, Mexico, Jordan