About company

After creating the UK’s first liquid deli some 16 years ago in Edinburgh, Demijohn is expanding its concept of sustainable selling into farm shops, delis and tourist destinations. The small ‘Demijohn delis within a deli’ comprise specially made shelving housing the large glass demijohns and a selection of Demijohn’s finest artisan liqueurs, fruit vinegars and oils, as well as some gift products.

The idea behind Demijohn’s way of selling is for customers to taste before purchasing and then choose the size and shape of the re-fillable bottle, and they can even have a personalised message added for free. Based on the Italian cantina method of selling, this appeals to sustainable retail, as promoted by many farm and food shops. There is minimum packaging, no labels and it really focuses on the provenance and quality of the products.

Demijohn decided to expand its offerings to more consumers by taking up concessions in other like-minded food shops. To date there are highly successful concessions in Loch Leven’s Larder Farm Shop in Fife, Craigie’s Farm Shop near Edinburgh and Luss General Store on the shores of Loch Lomond, with more planned throughout the UK.

Demijohn’s liquids are quite unlike most commercial liqueurs – all are made from natural ingredients, with no added colourings or flavourings and are perfect as the basis to delicious cocktails, or on their own over ice or as an ingredient in one of Demijohn’s famed recipes.

Angus Ferguson, owner of Demijohn, said: “The Demijohn concept and our products are still hugely popular. We offer a fun and engaging method of shopping which appeals to large numbers of people who enjoy the very best food and drink. These customers are also increasingly sensitive to their impact on the environment, so allowing them to refill their Demijohn bottles is very attractive and creates repeat business. Sharing our success with other like minded independent businesses to create smaller, more flexible concession stores rather than large fixed high street stores, seemed to be the natural development. Our aim is to offer our products to more corners of the country and expand further throughout 2020.”

If you can’t make it into one of the shops or concessions. Demijohn products are also available online at www.demijohn.co.uk

Featured Products

Awards

Independent Retailer of the Year 2020, Yorkshire Food & Drink Awards (Shortlisted)

Independent Small Multiple Retailer of the Year 2010, Scottish Retail Excellence Awards (Winner)

Environmental Retailer of the Year 2009, Scottish Retail Excellence Awards (Shortlisted)

Boutique Distiller Sloe Gin Champion 2020, World Sloe Gin Awards

Artisan Sloe Gin Champion 2016, 2015 and 2014, World Sloe Gin Awards

UK Stockists

•   Demijohn Store, 11 Museum Street, York, YO1 7DT

•   Demijohn Concession, Loch Leven's Larder Farm Shop, Channel Farm, near Kinross, KY13 9HD

•   Demijohn Concession, Craigie's Farm Shop, South Queensferry, Edinburgh, EH30 9AR

•   Demijohn Concession, Luss General Store, Pier Road, Luss, Argyll, G83 8NZ

 

International Stockists

Market Information

Active Export Markets (Europe)
France, Spain, Germany, Ireland, Italy, Belgium, Netherlands, Greece, Portugal

Target Export Markets (Europe)
Norway, Sweden, Finland, France, Germany, Italy, Switzerland

Target Export Markets (Rest of the World)
Australia, Hong Kong, United States, Canada