About company

Founded by my twin sister and I in 2015, Double Dutch is a UK-based premium tonic and mixer brand that is currently selling over a million bottles per month across 30 countries, with more than 4,500 bar stockists in the UK alone. Double Dutch continues to position itself as the key challenger brand in the tonic water & mixer category, offering a fresh, healthy and innovative proposition to the market. Double Dutch was the first mixer brand to launch quinine-free tonic, to focus on double paired flavouring for mixers and use molecular gastronomy for recipe development. All drinks are made with natural ingredients and are delicious whether drunk solo or paired with premium spirits. With innovation at its core, Double Dutch has sold over 20 million bottles to date.

 

In 2015, we started with a belief that drinking could be more flavourful and that premium spirits deserved better mixers to make every drink delicious. Raised in the Netherlands (the birthplace of gin), my sister and I have always had a natural affinity with premium drinks but frustrated with the limited selection of high-end mixers available to accompany the wider array of premium spirits. In response to this, during our years at university we started experimenting with making our own sodas and devoted our final master year to the mixer market. At graduation, we received the prize for most promising startup from UCL alongside our initial investment. It is not just about flavourful drinking at Double Dutch, doing business the right way is an important principle for us. We have a clear policy in place to support diversity and are exploring new ways to drive sustainability through our supply chain.

 

UK STOCKISTS

From start, we have grown the brand to be widely distributed in the UK, now being available in over 4,500 bars and restaurants. We’re listed with multiple accounts as the exclusive tonic/mixer brand such as premium accounts like Soho House, Dishoom, Roka, Zuma, Arts Club as well as mainstream accounts such as Aubaine or Zizzi Group amongst others. We are listed in several retailers from Waitrose to Selfridges and have seen over 650% growth in retail sales over the past 6 months.

 

INTERNATIONAL STOCKISTS

Alongside domestic growth, with Double Dutch now the 2nd most known premium mixer after Fever Tree (source: Craft Gin questionnaire to +2000 consumers), we have expanded internationally. We are now available in 32 countries, selling to 2,000 supermarkets globally.

 

AWARDS

Driving our growth is our passion for quality so we’re proud to have now won over 30 awards for our drinks including Best Premium Adult Soft drink and Bartender’s choice at the Class awards. Our first big award was definitely being awarded the 2015 Foodpreneur award by Richard Branson for most innovative and disruptive F&B product in the UK. Last year we made it on the Forbes 30 under 30 list in 2019 as the callout entrepreneurs in Retail & Ecommerce which was an absolute honour. Most recently we have been awarded Brand of the Future by Natwest Everywomen award as well as receiving the Elite Rising award by the 21st century icon awards. We have also won over 10 blind taste test by the likes of The Independent, GQ magazine and Sunday Brunch

Featured Products

Awards

UK Stockists

•   From start, we have grown the brand to be widely distributed in the UK, now being available in over 4,500 bars and restaurants. We’re listed with multiple accounts as the exclusive tonic/mixer brand such as premium accounts like Soho House, Dishoom, Roka, Zuma, Arts Club as well as mainstream accounts such as Aubaine or Zizzi Group amongst others. We are listed in several retailers from Waitrose to Selfridges and have seen over 650% growth in retail sales over the past 6 months.

 

International Stockists

•   Alongside domestic growth, with Double Dutch now the 2nd most known premium mixer after Fever Tree (source: Craft Gin questionnaire to +2000 consumers), we have expanded internationally. We are now available in 32 countries, selling to 2,000 supermarkets globally.

Market Information

Active Export Markets (Europe)
Bulgaria, Norway, Iceland, Czech Republic, Croatia, Denmark, France, Spain, Ireland, Sweden, Switzerland, Italy, Belgium, Netherlands, Finland

Active Export Markets (Rest of the World)
UAE, Hong Kong, United States, Canada, Singapore, South Africa

Target Export Markets (Europe)
Poland, Croatia, Russia, Portugal, Ukraine, Germany, Ireland, Belgium, Greece

Target Export Markets (Rest of the World)
Colombia, Mexico, Argentina, New Zealand, Australia, Thailand, Peru, United States, Vietnam, Malaysia, China, South Korea, Japan, Chile, South Africa, Philippines, India, Brazil, Indonesia, Israel, Canada, Saudi Arabia