About company

We are Karina and Maciek, inspired by our nan’s tasty recipes we save imperfect and surplus fruit and transform it into perfectly crafted cold pressed juice.

We both were brought up helping our grandmothers run their orchards and vegetable plots. When we moved to London we were shocked to see supermarkets selling fruit of uniform size, usually wrapped in plastic.

After a trip to a local farm our eyes were opened to a food waste problem – specifically the devastating effect that excessive aesthetic standards have on the food we consume and understand to be normal.

We are on a mission to inspire millions of Flawsome! drinkers with 75 million drinks by 2025, saving 20,000 tonnes of wonky fruit and veg.

Flawsome! saves imperfect and surplus fruit and transforms it into perfectly crafted cold-pressed juice. We have developed sustainable, delicious and purpose driven drinks that have a low carbon footprint which exceed in taste, quality and environmental impact.

Featured Products

Awards

Great Taste Awards 2019

Young Great British Entreupreneur of the Year 2017

Finalist Shell LiveWire 2018

DBA Design Effectiveness Award 2020

UK Stockists

•   Sainsburys

•   Wholefoods Market

•   Holleys Fine Foods

•   RealWrap

•   Nectar

•   Diverse

•   Henderson Foodservice

•   Williamson Foodservice

•   Mr Lemonade

•   Total Foodservice Solutions

•   D&D Snackfoods

•   DDC Foods

•   Epicurium

 

International Stockists

•   Edeka

•   Shell

•   Epicurium

•   Spinneys

Market Information

Active Export Markets (Europe)
Germany, France, Ireland

Active Export Markets (Rest of the World)
UAE

Target Export Markets (Europe)
Italy, Switzerland, Netherlands, France, Iceland, Belgium, Ireland, Denmark, Bulgaria, Norway, Czech Republic, Germany, Sweden, Poland, Portugal, Spain, Greece, Finland, Croatia, Russia, Ukraine

Target Export Markets (Rest of the World)
Egypt, Colombia, Mexico, Uruguay, Thailand, Cuba, Argentina, Turkey, Malaysia, China, Kuwait, South Korea, Japan, Chile, Sri Lanka, Singapore, Israel, Canada, South Africa, Peru, New Zealand, UAE, Hong Kong, Australia, United States, Bahrain, India, Philippines, Dominican Republic, Brazil, Indonesia, Saudi Arabia