About company

Founded in 2010 by Alan and Juliet Barratt, Grenade®’s mission was simple: to create an iconic weight-loss product and become THE brand within Sports Nutrition. Grenade®’s first product was so effective, a friend described it as explosive, “like a grenade”. This product became Thermo Detonator® and the brand name, Grenade®, was born.

Today, Grenade® is available in over 80 countries, with a multi award-winning product range, including our best-selling Carb Killa® protein bars and cutting-edge sports nutrition, we have you covered.

Featured Products


Sunday Times Virgin Fast Track 100 – (2014, 2015, 2016, 2017, 2018, 2019)

Sunday Times Virgin Atlantic Emerging Brand award - (2018)

Entrepreneur of the Year (2014 UK finalist)

NBTY Best New Line Winners (2013, 2014)

Sunday Times – SME Export Track (2015)

Top 5 best-selling bars on Amazon.co.uk (October 2016)

Runner-up in Men’s Health (US) “Best Protein Bars” (2016)

Healthy for Men – Best Sports Bar (2018)

Protein Bar of the Year – Product of the Year (2019)

NatWest Great British Entrepreneur Award - Winners (2018)

The Grocer - New Product Awards Finalist (2019)

UK Stockists

•   Amazon

•   Morrisons

•   Waitrose

•   Sainsbury's

•   Marks and Spencer

•   Holland&Barrett

•   Superdrug

•   Boots

•   Costa

•   Spar

•   WHSmith

•   Tesco

•   ASDA

•   Puregym

•   VirginActive

•   Bannatyne

•   Costco

•   Argos


International Stockists

•   Woolworth

•   Tmall

•   Apollo

Market Information

Active Export Markets (Europe)
France, Spain, Sweden, Germany, Switzerland, Italy, Netherlands

Active Export Markets (Rest of the World)
New Zealand, India, Australia, United States, UAE, Saudi Arabia, Singapore, Philippines, South Africa, China, Thailand

Target Export Markets (Rest of the World)
Japan, South Korea