About company

The Nim’s Story

In 2012 Nimisha Raja pioneered the concept of air-dried fruit crisps, launching the first product to the UK market with her innovative brand Nim’s Fruit Crisps. As an entrepreneurial café owner and mum, she was frustrated with the lack of a genuinely healthy and tasty snacking alternatives available and set out to create a product that not only she would enjoy, but her daughter would too.

She discovered that both children and adults enjoyed the texture of crisps as much as the flavour but was shocked by the lack of healthier options on the market. Nimisha developed her products by first sourcing exceptional quality fruit and then perfecting the process of air-drying. By air-drying them, the process maximises the crispness and sweetness of the fruits. Tapping into the demand for genuinely healthy lunchbox and on-the-go or after school snacks which don’t compromise on taste, her crisps quickly grew in popularity, breathing new life into stale and stagnant snack aisles.

Passionate about British manufacturing, in 2014 Nimisha took a step to improve the quality and consistency of her already award-winning products by setting up her own UK-based factory. The new site meant the brand could ensure an exceptional level of quality and consistency of product, as well as being able to respond to customer demands and bespoke orders swiftly and to exacting specifications. Having her own site, allowed Nimisha to be innovative with new product ideas and experimentation.

What makes Nim’s different?

Nim’s is a unique range made from only the freshest produce with absolutely no additives or preservatives. With our unique air-drying process, we offer a healthy, tasty alternative to many of the fried, vacuum dried and baked bagged snacks on the market – the perfect healthy snack for those with busy lifestyles.

Every bag of thinly sliced fruit, which includes the skin, core and pips (with the exception of the pineapple) is high in fibre and retains vitamin C, as well as being fat and gluten free. This wholesome and natural product counts as one of your five a day, is less than 75 calories per pack, certified vegan, kosher, halal and naturally gluten free, making Nim’s the perfect snack for everyone.


SME Innovation of the Year - Food Manufacture Excellence Awards

Best New Idea - Food & Drink Expo

Great Taste Food Award - Apple Crisps

Great Taste Food Award - Orange Crisps

Great Taste Food Award - Pineapple Crisps

UK Stockists

•   Tesco

•   Co-Op

•   Ocado

•   Yumbles.com

•   TheFoodMarket.com

•   QVC


International Stockists

•   Zulubrooms

•   AmazingWay Asia

•   Import SP

Market Information

Active Export Markets (Europe)
Ireland, France, Portugal, Switzerland

Active Export Markets (Rest of the World)
Hong Kong, Israel, China

Target Export Markets (Europe)
France, Germany, Portugal, Spain, Belgium, Bulgaria, Czech Republic, Denmark, Ireland, Italy, Netherlands, Norway, Poland, Sweden, Switzerland

Target Export Markets (Rest of the World)
Japan, United States, UAE, Canada, Australia, Brazil, India, New Zealand, Argentina, Bahrain, Chile, China, Colombia, Cuba, Indonesia, Malaysia, Mexico, Peru, Philippines, Saudi Arabia, South Korea, Singapore, Thailand, Turkey