About company

SkinnyBrands Ltd® was founded in October 2015 by northern entrepreneurs Tom Bell and Gary Conway. Their vision to create a range of ‘better–for–you’ alcohol alternatives without compromise, is now a reality.


The health-conscious consumer base is growing rapidly in all demographics, across all age ranges and between all genders. The consumer market is rapidly developing healthier alternatives from yoghurts, snacks, ready-meals and most recently soft drinks in response to the sugar tax. But the alcohol industry has dragged its heels, with no ‘better-for-you’ alternatives available – until now.


SkinnyBrands Ltd® is creating a new ‘Lifestyle’ category in the industry, and is driving a connection with consumers lifestyles through all marketing and communications. If you love great beer, want to cut calories, have a gluten intolerance or simply have an active and healthy lifestyle, we are the beer for you.


UK Stockists

•   Tesco

•   Asda

•   Morrisons

•   Ocado

•   Matthew Clark

•   Heineken

•   Molson Coors

•   SPAR

•   Co-OP

•   Marstons

•   Daniel Thwaites

•   Muscle Foods

•   Primo Drinks

•   Budgens

•   Booker


International Stockists

•   Dan Murphy's

•   Dunnes

Market Information

Active Export Markets (Europe)
Ireland, Netherlands, Sweden, Switzerland, Italy, Norway

Active Export Markets (Rest of the World)
Australia, Israel

Target Export Markets (Europe)
Czech Republic, Germany, Bulgaria, Spain, Poland

Target Export Markets (Rest of the World)
China, Hong Kong, India, Japan, New Zealand, UAE, United States