About company

I am Wilfred Emmanuel-Jones and I am The Black Farmer. Born in Jamaica my family came to the UK in the Windrush years in the 1950s. Brought up in inner-city Birmingham, I fulfilled my childhood dream to own a small piece of the British countryside, and when I turned 40 I bought my farm in Devon. Inspired by this and my love and support of British farming, I launched The Black Farmer brand.

But I didn’t stop there. I wanted to be sure that The Black Farmer brand not only celebrates British farming by using only British meat; but also supports the increasingly large community of people who have Coeliac disease, or a wheat and gluten intolerance.

Flavours without Frontiers – the promise offered by my products also sums up my personality. I will not be confined by race, convention or tradition. I am British. I love Morris dancers, and I love Flamenco dancing too. I love British eccentricity and I celebrate great British traditions, that is what The Black Farmer is all about.

Featured Products


UK Stockists

•   TNP

•   Karro Foods

•   Cranswick

•   Baytree

•   John Thorners

•   St Ewe

•   Avara


International Stockists

Market Information

Target Export Markets (Rest of the World)
United States, Canada