About company

TrueStart Coffee is one of the fastest growing young drinks brands in the UK. Our award-winning, wild for life brand is a reflection of Simon (my husband and co-founder) and I’s attitude to life – it’s as vibrant and full of personality as our coffee!

TrueStart’s award-winning range of refreshing, naturally energising drinks are the ONLY flavoured Cold Brew Coffees in the WORLD that have no sugar, no calories and nothing artificial. The drinks are also vegan and Rainforest Alliance certified – the coffee comes from where I used to live in South America.

Available in 3 widely appealing, exciting flavours:
1. Vanilla Coconut
2. Chilli Chocolate
3. Original Black

We have launched our brand new 250ml slim cans into all Google offices and BP and Shell forecourts here in the UK, as well as hundreds of independent shops, cafes, bars, gyms and recreational venues. We have a number of major listing announcements coming later in the year including an airline.

Shelf life is 12 months and our site is BRC accredited. We are building the Red Bull of coffee and looking for awesome new partners that share our vision of a healthier world – where brands exist to make people feel fantastic!

Featured Products


Great British Scale-Up Entrepreneur of the Year (Winner)

Natwest Everywoman Brand of the Future (Winner)

Best Independent Coffee Retailer (Winner)

Amazon Consumer Business of the Year (Finalist)

Entrepreneurial Spark Entrepreneur of the Moment (Winner)

RBS Global Focused Women Award (Finalist)

UK Stockists

•   Google (office estate)

•   Ocado

•   Whole Foods Market

•   Booths


International Stockists

Market Information

Active Export Markets (Rest of the World)

Target Export Markets (Europe)
France, Germany, Belgium, Netherlands, Norway, Sweden, Denmark, Ireland, Portugal, Switzerland

Target Export Markets (Rest of the World)
Australia, Japan, Bahrain, Canada, China, Colombia, Saudi Arabia, Mexico, Israel, New Zealand, Brazil, Argentina, Chile, Hong Kong, Philippines