The Great British Food Programme, in collaboration with Dynasty Food Products and Central Food Hall, are setting up a dedicated ‘Great British Food Festival’ in-store promotion in the cities of Bangkok and Pattaya.
Taking place in spring/summer 2021, the Great British Food Festival promotion will launch in a season that is renowned for high consumer spending. 30 British brands will each be given the opportunity to launch up to six products across six participating high-end retail stores.
Central Food Hall, Thailand’s award-winning retailer, will be dedicating shelf space and large sections of its stores to tasting stations and prominent British branding that will give UK brands the best chance of success in the Thai market.
The application and selection process
UK food and drink businesses with an interest in entering or growing their footprint in the Thai market are invited to put forward their product range for selection.
To apply, your business will need to meet the following minimum requirements:
• A UK-based food or beverages manufacturer.
• Must hold a UK company registration number.
• Operating for at least 2 years prior to July 2020.
• Business revenue of a minimum of £500k.
Upon application, Dynasty Food Products, a trusted importer and distributor connected with all of Thailand’s major supermarkets, will work closely with the Central Food Hall team to qualify and select the British brands that they believe will gain the most traction in market.
All qualifying stock will be agreed and purchased from each UK supplier by Dynasty Food Products, before being shipped to Thailand to feature in the Great British Food Festival promotion.
Any UK business selected to take part in this promotion will be asked to pay a participation fee of £650 to cover in-market costs, support and promotion from the Great British Food Programme and Department for International Trade teams.
How it works: A step-by-step guide
Regulation and logistics
Dynasty Food Products have in-depth market knowledge and will complete all regulatory documentation and registrations. Currently, Dynasty Food Products have consolidated shipments departing the UK to Bangkok once a month, it is expected that all selected companies would be part of this shipment process unless otherwise stated.
Why export to Thailand?
With over 5,200 British SMEs and large corporations already exporting to the Thai market, it is the perfect place to kick-start your company’s exports in South East Asia.
With consistently low inflation and unemployment figures, the Thai economy is growing year-on-year leading to an increase in population spending power that favours UK exporters.
About Dynasty Food Products
Established in 2012, Dynasty Food Products is a fast-growing business with the aim of becoming Thailand’s leading importer and distributor of high-quality food and drink products. With a passion for success and solid strategic planning, they have set-up fruitful relationships with major UK food and drink producers such as Green & Blacks, Dunns River and Econa sauces.
About Central Food Hall
Over the years, Central Food Hall has earned national recognition for offering the most exquisite and exclusive range of exceptional food and drink products from around the world.
At each outlet you will discover an abundance of premium food products which includes fresh meats, seafood, fruit and vegetables, cheese, ready-to-eat foods, as well as many other consumer products from top local and international producers.
At Central Food Hall you will also find a myriad of excellent wrap-around services such as expert chef advice, personal shoppers, home delivery and a carry out service. For a flavour of what to expect from a Central Food Hall store please watch this video:
Register your interest
Please complete the form below to register your interest in taking part in the Great British Food Festival in Thailand event. Expression of Interest Deadline – 31st January 2021